How an employer can sell himself to an employee
Corporate whining about staff shortages has become so commonplace that it is almost ignored. The companies that are quietly talking about the situation on the labour market and ways to attract talent are the ones that make you shudder.
Recruiters point out that experienced, enterprising professionals, also known as talent, can no longer be attracted by rich salaries alone. Candidates are looking for companies that not only have projects to offer, but also foster a cultural working environment.
“There is a saying – there are people, but there is no man. Companies want to choose the right person for them. Our labour market is quite settled and when one side has more leverage, the other side suffers. If, say, an employer is very attractive, that means he has more candidates to choose from. If you ask a hundred jobseekers where they would like to work, they will usually name dozens of the same companies. So those companies that are not well-known are less likely to attract the attention of potential candidates,” explains Laura Duksaitė-Iškauskienė, Head of Recruitment at Master Class Lietuva.
She elaborates that one of the criteria for attracting an employer is novelty. If a well-known brand name, foreign-owned company is entering the market, it is likely to attract the attention of job seekers.
“Interestingness is also an important aspect when choosing an employer. Especially when it comes to highly skilled professionals. Interesting is defined quite broadly: working in different countries, being able to work and make decisions independently, etc.”, she says.
For more on this topic, please read Laura Duksaitė-Iškauskienė’s commentary in Verslo Žiniose
